Keiko Uchida is closed 27 August–2 September for Notting Hill Carnival. Shipments will resume on 3 September, with a complimentary Hojicha Powder taster included on orders over £40.



Keiko Uchida is closed from 27 August – 2 September for Notting Hill Carnival. Orders placed after 12pm on 26 August will be dispatched from 3 September, with a complimentary Hojicha Powder taster included on orders over £40.

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Marukyu Koyamaen

Uji Shincha - 2026 New Harvest Green Tea from Kyoto

Regular price £23.00
Taxes included.

Uji, Kyoto

70–75°C, 3–4g per cup, 60 seconds. 2–3 infusions.


Shincha (new tea) is the name given to the freshly harvested and produced tea. May is the month in which sencha is harvested, so this Uji Shincha has come straight from the tea fields to your cup! This Shincha from Marukyu Koyamaen has a fresh, grassy flavour. You can really taste the Kyoto spring sunshine!

A Note from the Tea Master 

What is Shincha?


Shincha (new tea) is the new harvest tea in Spring. Green tea is harvested three to four times a year, from spring to autumn, and its taste changes depending on the harvest time. Shincha, made from the soft new leaves harvested in spring - the first harvest of the year - has an exceptional aroma and taste. The fresh and refreshing aroma of the green leaves is a uniquely charming tea. The flavour of ordinary green tea is a deep harmonious blend of sweetness, bitterness and astringency, but Shincha has a more subtle bitterness and astringency, and a strong umami and sweetness.


This difference is due to the high levels of theanine (a type of amino acid), which is the umami component in green tea, and which is at its height in spring, and low levels of catechin (a type of polyphenol), which is the source of bitterness and astringency. Theanine, a flavour component in tea, is known to not only support the deliciousness of first harvest tea, but also to have a possible effect on our mental health. Many people feel a sense of relief and calm when they drink green tea.


According to the Japan Tea Association, there is a good reason for this sensation, and research has shown that theanine has a relaxing effect that relieves anxiety, as well as a stress-reducing effect and helps improve the quality of sleep. I think that Shincha also shares something with Beaujolais Nouveau, as it is a fresh drink we need to enjoy in a particular season!

50g Net.

Marukyu Koyamaen is one of the most prestigious tea makers in Japan, having been producing matcha tea since 1704.  Having developed the original production system, they now use a combination of modern and traditional processes to maintain as many historic elements as possible. They don’t grind matcha tea manually anymore, but they do use traditional stones. Supplying top tea ceremony schools, high ranking shrines and temples, and top hotels, they’ve won numerous tea competition awards.

Once opened store in an opaque, air tight container such as a tea caddy.


Gift Wrapping Service

For a special finishing touch, add our gift wrapping service to your cart and your order will be carefully wrapped in a reusable Japanese furoshiki cloth, reflecting the beauty and tradition of Japanese gift giving. Available for an additional £5.50.

Shipping & Returns

Delivery

We generally use Royal Mail for our deliveries:

  • UK Standard Delivery (dispatched in 3–5 working days) – £4.95
  • UK orders over £60 – FREE
  • Store Collection (1–2 working days) – FREE
  • EU Delivery – £19.00
  • US Delivery – from £15.00
  • Everywhere Else – from £16.00

Delivery times are estimates and may vary during busy periods or due to customs.

Customs & Import Charges


For EU orders under €150 (excluding shipping), VAT is collected at checkout. Orders over €150 may be subject to additional customs charges on arrival.

For deliveries outside the EU, any customs duties, taxes or import fees are the responsibility of the customer.

For full Delivery details, please see our Delivery & Returns Policy.

Returns

We want you to be happy with your purchase. If you’re not completely satisfied, we’re happy to help.

  • Full-price items: return within 14 days
  • Return postage: paid by the customer, unless the item is faulty, incorrect or not as described
  • Food items: unfortunately cannot be returned for hygiene and safety reasons

For full Returns details, please see our Delivery & Returns Policy.

Uji Shincha - 2026 New Harvest Green Tea from Kyoto

£23.00
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How to Prepare Shincha

  1. Add 3–4g of sencha leaves per cup to a kyusu (Japanese teapot).
  2. Add 60–70ml of hot water per cup at around 70–75°C. A lower temperature will produce a milder and rounder taste, while higher temperatures will make the tea taste more brisk. If you enjoy a brisker tasting tea, a temperature of 85–90°C is suitable.
  3. Allow the tea to infuse for around 60 seconds, then pour evenly into cups. Be sure to empty the teapot completely.
  4. The same leaves can be used for 2–3 infusions. For the second infusion, use slightly hotter water and steep briefly for 10 seconds.