The Finest Matcha Collection in Europe
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Keiko Uchida and the Art of Tea
Keiko Uchida is one of the finest specialist tea merchants in Europe, offering a treasury of the most exceptional Japanese teas, travelling to the hill farms and traders in Japan to discover outstanding and rare creations for her UK and worldwide customers.
She has also spent years as a specialist in Japanese ceramics, which play a leading role in the art of tea, and her travels in Japan have involved her in developing close ties to many significant potters and kilns, as well as making exceptional discoveries.
Keiko Uchida’s London store is at 120 Talbot Road in Notting Hill, where we are able to present a large range of our collection of Japanese matcha and green teas, as well as outstanding artist and studio ceramics from Japan, alongside other tea ware. We also offer a full range online.
As a passionate champion of the art of tea, Keiko has been practicing the Japanese Tea Ceremony for over 25 years, and is well known for running Tea Ceremony Workshops, both at the London store and at special events around the world.
We hope you enjoy exploring the website. Do please get in touch. We will be happy to send you special offers and our latest news. You can also find out here all about the Tea Ceremony and how to take part. And there are ways you can enjoy discounts through our Arigato rewards plan.
We also look forward to seeing you at Keiko Uchida at 120 Talbot Road, London W11 1JR. Welcome to the Art of Tea!
A Japanese Tea Master
Born in Tokyo, Keiko Uchida has been steeped in Japanese culture from an early age - her mother is a renowned Kimono specialist, and her father developed traditional tea rooms. For decades she learned the Tea Ceremony with Japanese Masters before becoming a Tea Master herself.
She set up her own tea studio in London in 2015, and created the Tea Ceremony Workshops, which have allowed her to share the Art of Tea, and her love of Matcha, with a huge range clients and audiences - from school children to the Governor of Tokyo, and from rock stars to world leaders with the UN.
Having practiced the Japanese tea ceremony for over 25 years, it is Keiko’s mission to share her passion with a diverse international audience.
The London Store
People We Work With
Keiko Uchida works closely with her clients, ensuring the services she offers, and her deep understanding of Japanese culture, can provide unique benefits to individuals or organisations. The quality and authenticity of this approach has created extraordinary outcomes, whether through the experience of tea or the Tea Ceremony itself, or the culture of ceramics.
Her engagement with an extraordinary list of clients since 2015 shows the strength of how relevant the Art of Tea can be to so many lives and worlds. Many of them significant names in their field.
In the arts, names such as the Serpentine Galleries, the Dulwich Picture Gallery and the Ditchling Museum and Art and Craft. Media companies like Spotify and Disney+, as well as beauty houses such as Aesop and Suqqu. Multi-nationals like Nitto and the Boston Consulting Group, and even administrations like the United Nations and the Japanese Government. And that is on top of all the private individuals, who have included politicians and musicians, as well as those in extreme situations who have found deep solace, help and healing in the wisdoms and beauties of Japanese tea.
Many of these clients have written glowing testimonials about Keiko Uchida’s work.
Our Collection of Japanese Teas
Our Japanese Ceramics Collection
The extraordinary relationship between pottery and the Tea Ceremony is at the heart Keiko Uchida’s outstanding collection of Japanese ceramics, and it represents some of the key families of Japanese pottery, notable kilns and areas, as well as new works Keiko has discovered on her journeys into the hills.
These include Mashiko artists such as the Hamada potters, Shoji and his grandson Tomoo, Fujiya Sakuma, head of the Mashiko Porcelain Association; Kan Matsuzaki (son of Mingei master Ken Matsuzaki); and the Karatsu potter Koji Inoue.
There are examples of exquisite beauty and interest, and a wide range of price levels. The collection also features studio pieces, limited editions that include ranges of teapots and teacups, plates and other tea ware. The ceramics are on display in our London store, and are also available online.
News
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Londoner Magazine Feature with Keiko Uchida
We were pleased to have our resident tea master, Keiko Uchida, featured in Londoner magazine in an article by Halima Abdi exploring the rise of matcha among Gen Z and...
Londoner Magazine Feature with Keiko Uchida
We were pleased to have our resident tea master, Keiko Uchida, featured in Londoner magazine in an article by Halima Abdi exploring the rise of matcha among Gen Z and...
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ITV National News Interviews Keiko Uchida Amid ...
Today we had the pleasure of welcoming ITV National News reporter Sam Holder and his team to our newly opened Japanese ceramics gallery and specialist craft tea store, where they...
ITV National News Interviews Keiko Uchida Amid ...
Today we had the pleasure of welcoming ITV National News reporter Sam Holder and his team to our newly opened Japanese ceramics gallery and specialist craft tea store, where they...
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Featured on BBC Radio 4’s World at One – Talkin...
On Monday, 22nd September 2025, listeners of BBC Radio 4’s flagship current affairs programme The World at One were invited to enjoy an insightful segment as Keiko Uchida, our resident...
Featured on BBC Radio 4’s World at One – Talkin...
On Monday, 22nd September 2025, listeners of BBC Radio 4’s flagship current affairs programme The World at One were invited to enjoy an insightful segment as Keiko Uchida, our resident...
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Across Borders, With Care: We Now Ship Internat...
We’re delighted to share that international delivery is now available—a gentle expansion of our reach, allowing more of you to experience our offerings, wherever you are in the world. Whether...
Across Borders, With Care: We Now Ship Internat...
We’re delighted to share that international delivery is now available—a gentle expansion of our reach, allowing more of you to experience our offerings, wherever you are in the world. Whether...
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