Explore Our Teas
- Matcha
- Sencha
- Gyokuro
- Hojicha
- Genmaicha
What is Matcha?
Experiencing genuine Matcha means entering a world of rare qualities, and there are three absolute distinctions that identify the production of true Matcha in Japan. First, it is grown under shaded conditions, often using bamboo or straw coverings, so that the sun doesn’t directly ‘burn’ the delicate leaves. Second, it is only harvested once a year, in May, with only the tips of the leaves being taken. Third, it is ground slowly using stones, and not rubbed energetically by machine (often the case with more manufactured tea).
One other point of identification: there is no such category in Japan as ‘Ceremonial Matcha’. This is not an indication of genuine Matcha, and the term is simply a Western marketing phrase with no specific meaning.
With her expertise in tea and her passion for the Tea Ceremony, Keiko has become a champion for the appreciation of true Japanese Matcha. With the recent boom in the popularity of Matcha worldwide, as much as 90% of the so-called Matcha sold on our high streets is not made according to traditional Japanese practice, and would not be called genuine Matcha in Japan. You simply have to taste true Matcha to appreciate how extraordinary and special the difference is.
Our Tea Makers
Explore our teas by maker, including our own Keiko Uchida collection alongside some of Japan’s most respected and historic tea producers.
- Keiko Uchida
- Ippodo
- Marukyu Koyamaen
- Hoshino Seichaen