Our Teas

I am slightly obsessed with tea and I do drink tea bags of tea very rarely. I love Matcha and I drink large amount of green tea every day. I start drinking matcha in the morning and having sencha in the office, when I am working and having hojicha after 6:00. I also like to drink good grade of black tea during the weekend. As I grew up in the very traditional Japanese family in Japan, my family used to be strict about quality of tea and how to brew, which gave me significant impact.

I am aiming to have a very fine tea shop, which has wonderful selection of Japanese teas something  similar to fine wine shop.

Currently we have more than 30 different variety of very top ceremonial grade of matcha teas in our store and online. I am keep adding new variety to introduce new flavour. I am visiting Japan three times of the year to meet up with our current tea makers and tea farmers as well as new partners and talking and tasting very large variety of teas. Most tea shops are selling 1-5 variety of Matcha teas, but there are so many different aroma, flavour of Matcha in Japan and I would like to introduce that like you can see so many fine wine bottles in the fine wine shop! Each region has different flavour as soil, weather and tea master and they create completely different teas.  It is very Japanese thing that we are quite obsessed with one thing and trying to improve the skill and quality every single day. That’s why Japan possess most Michelin stars restaurants?  And that’s why this Matcha tea boom is in globally? One thing I can promise to you that I visited all our tea farmers and tea makers and wonderful hard working people are producing one of the very best teas in the world. Some teas are the Japanese Royal Family’s favorite and some have got the best taste award by the Japanese Minister of Agriculture award, I call these teas as craft teas.

I am obsessed with teas, we are keep adding new flavour and improving our quality and flavour of teas and service.We have different price point for everyday tea, special tea and exceptional teas as well as seasonal teas.Please visit our Notting Hill store and also online store.

Tea Brands

  • Keiko Uchida

    Keiko Uchida has a mission to bring the art of tea to a wide international audience. For over 25 years she has been practicing the Japanese tea ceremony, developing greater knowledge and insight. Born in Tokyo, where her mother is a kimono specialist and her father developed traditional tea rooms for his clients, she started practicing the tea ceremony as a way of gaining a deeper understanding of traditional Japanese culture. It is now the core of her life’s work.

    Moving to London, she founded Keiko Uchida in Notting Hill in 2012. At that time few people there knew about Matcha tea. She started practicing the tea ceremony and introducing tea to new customers by herself. Awareness grew, and Keiko played a role in the growth of understanding in London, and now the taste for Matcha has changed dramatically worldwide. Keiko Uchida is a key location in Notting Hill, a leading light for Japanese tea lovers, offering a bigger than ever collection of best quality ceremonial Matcha.

    Keiko is well known for her regular trips across Japan, meeting up with many different tea farmers and tea makers, small and large, as well as her visits to kilns to meet with studio potters and find artists’ latest work. She believes the quality and character of tea ware can have a marked effect on the taste of the tea.

    Keiko regularly runs Japanese tea ceremony workshops in her studio in Notting Hill for visitors, while she frequently visits her own tea ceremony teachers in Tokyo and Kyoto, continuing her lifelong journey of reaching for a deeper understanding of culture, and the many gifts that the art of tea can bring.

  • Marukyu Koyamaen

    Marukyu Koyamaen is one of the most prestigious tea makers in Japan, having been producing matcha tea since 1704.  Having developed the original production system, they now use a combination of modern and traditional processes to maintain as many historic elements as possible. They don’t grind matcha tea manually anymore, but they do use traditional stones. Supplying top tea ceremony schools, high ranking shrines and temples, and top hotels, they’ve won numerous tea competition awards.  

  • Ippodo

    Ippodo is another venerable company - one of the most respected tea merchants / makers in Japan - and has been producing green and matcha tea in Kyoto since 1717. They now have luxury teahouses across Japan and in New York. They don’t just sell top quality tea, but are very active in communicating narratives and ideas about tea culture and tastes around the world.

  • Hoshino Seichaen

    Famous for their high-grade shaded teas such as Gyokuro and Matcha, Hoshino Seichaen has been producing tea in the foggy mountain village of Yame for almost 80 years. They aim to manufacture and process high-quality tea with all their heart, whilst preserving the age-old traditions that make Japanese tea so special.

How to Choose Your Tea

We have created the following guide, to help you choose the right kind of Japanese tea. I hope it is a useful start along the journey to enjoying the wonderful delights of Japanese tea, and awakening new sensations for you and your palette!