{"title":"Keiko Uchida Matcha \u0026 Hojicha","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eKeiko Uchida's own collection brings together a distinctive selection of Japanese matcha and hojicha, sourced through close relationships with tea farmers in Japan. It includes single-origin matchas from Kyoto, made using individual tea cultivars, alongside carefully selected organic matcha and traditionally roasted hojicha. Together, they offer an insight into the variety, character and craftsmanship of Japanese tea.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"keiko-uchida-wabisuke-top-grade-organic-matcha","title":"Organic Matcha - Wabisuke","description":"\u003cp\u003eProduced using only the finest first flush leaves of early spring, this organic matcha is second to none. The tender spring leaves have been shaded before harvesting to enhance their sweet and umami flavour.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis stone ground matcha is ideal for both usucha (thin tea) and koicha (thick tea). \u003c\/p\u003e\n\u003cp\u003eNamed after the most desirable camellia flower for the tea room during the tea ceremony, Wabisuke is is a delicious organic matcha packed with sweet and umami flavours, that's sure to become your new favourite.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note that all best before dates are in the Japanese format YYYY.MM.DD\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eJAS, EU and USDA Organic Certified Matcha.\u003c\/em\u003e\u003c\/p\u003e","brand":"Keiko Uchida","offers":[{"title":"30g","offer_id":55124761444735,"sku":"SKU-55124761444735","price":43.2,"currency_code":"GBP","in_stock":true},{"title":"60g","offer_id":55124761477503,"sku":"SKU-55124761477503","price":81.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/files\/7_6e05276c-54d9-4fe0-ab5d-1eff18987e8f.png?v=1745419472"},{"product_id":"keiko-uchida-uraku-premium-organic-matcha","title":"Organic Matcha - Uraku","description":"\u003cp\u003eThis organic matcha is produced using first flush, spring harvest tea leaves, and finely ground using traditional stone mills to produce a fine, smooth powder. \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe bold and slightly bitter flavours pair perfectly with milk to make the most delicious matcha lattes!\u003c\/p\u003e\n\u003cp\u003eNamed after a pretty, pink camellia displayed in the tea room during the tea ceremony, Uraku will soon be an everyday staple in your matcha routine!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note that all best before dates are in the Japanese format YYYY.MM.DD\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eJAS, EU and USDA Organic Certified Matcha.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e30g  \/ 60g Net.\u003c\/p\u003e","brand":"Keiko Uchida","offers":[{"title":"30g (Tin)","offer_id":48122603012375,"sku":"SKU-48122603012375","price":27.6,"currency_code":"GBP","in_stock":true},{"title":"60g (Bag)","offer_id":48122603045143,"sku":"SKU-48122603045143","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/files\/6_34c815da-337d-4e68-8c59-b8f7887d6b25.png?v=1745419645"},{"product_id":"keiko-uchida-yuzuki-organic-hojicha-powder","title":"Organic Hojicha Powder - Yuzuki","description":"\u003cdiv\u003eThis Hojicha powder (made from roasted green tea) includes both the leaves and stems, giving it wonderful depth of flavour. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWith this ultra fine powder, you can make delicious hojicha lattes, as well as bake delicious hojicha cakes and other sweet treats.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003eJAS, EU and USDA Organic Certified.\u003c\/em\u003e\u003c\/div\u003e","brand":"Keiko Uchida","offers":[{"title":"Taster (10g)","offer_id":55437660619135,"sku":"SKU-55437660619135","price":5.16,"currency_code":"GBP","in_stock":false},{"title":"60g Bag","offer_id":55437660651903,"sku":"SKU-55437660651903","price":21.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/files\/Yuzuki03-min.jpg?v=1726674532"},{"product_id":"keiko-uchida-harukaze-matcha","title":"Single Estate \"Kyoto Blend\" Matcha - Harukaze","description":"\u003cul\u003e\u003c\/ul\u003e\n\u003cp class=\"\"\u003eThe \u003cem\u003eSamidori \u0026amp; Asahi Matcha Blend\u003c\/em\u003e combines two premium matcha cultivars for a smooth, balanced flavour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSamidori offers a vibrant green colour and a rich, umami sweetness with a creamy texture.\u003c\/li\u003e\n\u003cli\u003eAsahi brings a delicate, floral aroma and a subtle sweetness, creating a refined and harmonious finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"\"\u003eIdeal for Matcha lovers transitioning onto their own path to make matcha.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Asahi variety, discovered in Gokasho, Uji, where the tea farm is located, was named by Jinnojo Hirano, who described it as standing out among native varieties. Its soft, thin, large leaves are vulnerable to the strong summer sun and late spring frosts, requiring the use of cheesecloth as a sunshade. This makes cultivation labour-intensive and challenging, with a short harvest period that limits yield and expansion. \u003c\/p\u003e\n\u003cp class=\"\"\u003eBlended with the delicate and early harvested samidori variety, this blend is not one to miss out on. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eTea picking in Uji takes place for three weeks each spring, with 30 to 40 pickers working around the clock in shifts from 6 am to 6 pm daily. \u003c\/p\u003e\n\u003cp class=\"\"\u003eUji tea is grown using high-quality organic fertilisers, including rapeseed, sesame, and fish fertiliser. Pressed fertilisers are preferred over chemical-based fertilisers, with the fish fertiliser offering a pleasant scent upon delivery.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach tea ridge in the tea farm has its own unique aroma, distinct from matcha but recognisably \"tea.\" As the leaves open, a powdery fragrance fills the air, enhancing the tea-picking experience.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eAll \u003cmeta charset=\"utf-8\"\u003eIn Japan, the japanese camellia 'tsubaki' by which matcha is from comes in a variety of types. Known to be used in Japanese tea rooms, the camellia is a flower with an eternal beauty. All of our Keiko Uchida matcha is named after different camellia varieties.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note that all best before dates are in the Japanese format YYYY.MM.DD\u003c\/em\u003e\u003c\/p\u003e","brand":"Keiko Uchida","offers":[{"title":"Default Title","offer_id":55219064504703,"sku":"SKU-55219064504703","price":69.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/files\/Harukaze_13008732-b292-49b0-80cc-27ef63d07c95.png?v=1745419148"},{"product_id":"keiko-uchida-amanogawa-matcha","title":"Kyoto Single Origin Matcha \/ Honzu Asahi - Amanogawa","description":"\u003cp class=\"\"\u003eSingle-origin matcha reflects the unique tastes and techniques of its local region, resulting in a more distinct and refined flavour profile. This matcha will transport you to a galaxy brimming with extraordinary flavours.\u003c\/p\u003e\n\u003cp class=\"\"\u003eThis particular variety of tea leaf, known as \u003cem\u003eHonzu Asahi\u003c\/em\u003e, was found in the Gokasho area of Uji City. As its cultivation requires greater care and attention, tea farmers handpick each leaf with exceptional precision. They also employ a traditional method called \u003cem\u003eHonzu Shading \u003c\/em\u003e”which uses reeds and straw as a natural covering ”instead of commercial or non-renewable materials, ensuring the matcha leaves grow under the most natural and optimal conditions.\u003c\/p\u003e\n\u003cp class=\"\"\u003eAsahi tea, cultivated at the Honzu Tea Garden, is shaded using time-honoured techniques involving reed mats and rice straw, with its origins tracing back to the 16th century. Historically, reed mats were harvested from Ogura Pond (now rice fields), rice straw was gathered from surrounding farms, and bamboo for the \u003cem\u003ehonzutana\u003c\/em\u003e (shelf-style shading) came from the nearby mountains. This reflects the traditional practice of using local resources and highlights the importance of tea farmers owning both rice fields and mountain land.\u003c\/p\u003e\n\u003cp class=\"\"\u003eToday, iron pipe shelves replace the old structures, reed mats are sourced from Lake Biwa, and rice straw is purchased from local farmers. Despite these modern changes, the process of raising the materials 2m above the ground and carefully spreading the straw remains unchanged, preserving the traditional technique.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSingle Origin Single Estate Matcha refers to matcha made from tea leaves grown on a specific farm within a defined region, ensuring both farm and geographical consistency in flavour.\u003c\/p\u003e\n\u003cp class=\"\"\u003eTea picking in Uji takes place for three weeks each spring, with 30 to 40 pickers working around the clock in shifts from 6 am to 6 pm daily. working from 6 am to 6 pm daily. Uji tea is grown using high-quality organic fertilisers, including rapeseed, sesame, and fish fertiliser. Pressed fertilisers are preferred over chemical-based fertilisers, with the fish fertiliser offering a pleasant scent upon delivery.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach tea ridge in the tea farm has its own unique aroma, distinct from matcha but recognisably \"tea.\" As the leaves open, a powdery fragrance fills the air, enhancing the tea-picking experience.\u003c\/p\u003e\n\u003cp\u003eIn Japan, the Japanese camellia 'tsubaki' by which matcha is from comes in a variety of types. Known to be used in Japanese tea rooms, the camellia is a flower with an eternal beauty. All of our Keiko Uchida matcha is named after different camellia varieties.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note that all best before dates are in the Japanese format YYYY.MM.DD\u003c\/em\u003e\u003c\/p\u003e","brand":"Keiko Uchida","offers":[{"title":"Default Title","offer_id":55219066503551,"sku":"SKU-55219066503551","price":117.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/files\/Amanogawa_52c99eed-e4e1-49c5-a701-d5c8a92d4017.png?v=1756296946"},{"product_id":"keiko-uchida-akebono-matcha","title":"Kyoto Single Origin Matcha \/ Ujihikari - Akebono","description":"\u003cp class=\"\"\u003eThe period suitable for picking tea is short, and the wavy leaves grow finely on the branches (making them difficult to see as they flicker), which can be a bit of a challenge for tea pickers. It has a unique fragrance that is almost volatile, but if you cover it properly (block out the light), this unique fragrance turns into a wonderful covered aroma (a fragrance unique to tencha that resembles green seaweed).\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cbr\u003eIts layered flavour, ranging from refreshing bitterness and astringency to rich sweetness and savoury flavour, have earned it a large fanbase, and it is sometimes described as \"milky\" due to its more subtle colour.\u003c\/p\u003e\n\u003cp class=\"\"\u003eThe cultivar comes from Uji, Kyoto and its leaves has the wavy features that are iconic and indigenous to that region. Handpicked by experts to gently harvest these delicate leaves in a short time frame, this matcha is a must-try.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSingle Origin Single Estate Matcha refers to matcha made from tea leaves grown on a specific farm within a defined region, ensuring both farm and geographical consistency in flavour.\u003c\/p\u003e\n\u003cp class=\"\"\u003eTea picking in Uji takes place for three weeks each spring, with \u003cmeta charset=\"utf-8\"\u003e30 to 40 pickers working around the clock in shifts from 6 am to 6 pm daily.\u003c\/p\u003e\n\u003cp class=\"\"\u003eUji tea is grown using high-quality organic fertilisers, including rapeseed, sesame, and fish fertiliser. Pressed fertilisers are preferred over chemical-based fertilisers, with the fish fertiliser offering a pleasant scent upon delivery.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach tea ridge in the tea farm has its own unique aroma, distinct from matcha but recognisably \"tea.\" As the leaves open, a powdery fragrance fills the air, enhancing the tea-picking experience.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eIn Japan, the japanese camellia 'tsubaki' by which matcha is from comes in a variety of types. Known to be used in Japanese tea rooms, the camellia is a flower with an eternal beauty. All of our Keiko Uchida matcha is named after different camellia varieties.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note that all best before dates are in the Japanese format YYYY.MM.DD\u003c\/em\u003e\u003c\/p\u003e","brand":"Keiko Uchida","offers":[{"title":"Default Title","offer_id":55219096125823,"sku":"SKU-55219096125823","price":117.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/files\/Akebono_d1861ec0-412c-48f7-88b4-259c317a2ddb.png?v=1756296947"},{"product_id":"keiko-uchida-gekkou-matcha","title":"Kyoto Single Origin Matcha \/ Saemidori - Gekkou","description":"\u003cul\u003e\u003c\/ul\u003e\n\u003cp class=\"\"\u003eThe variety \"\u003cmeta charset=\"utf-8\"\u003eSaemidori\" was\u003cspan\u003e crossbred in Makurazaki, Kagoshima Prefecture. It has its origins in \"Yabukita\" and the Uji variety \"Asatsuyu\". It is also used in high-quality green teas such as gyokuro known for similar beauty and healthy benefits as matcha. This variety is selected as an early ripening variety and is usually the first type to be harvested as it is vulnerable to being overshadowed by other tea leaf varieties such as Uji Hikari. It is known for its distinctive robust aroma and its bright, strong umami flavour is easy to detect and is widely appreciated for its appeal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSingle Origin Single Estate Matcha refers to matcha made from tea leaves grown on a specific farm within a defined region, ensuring both farm and geographical consistency in flavour.\u003c\/p\u003e\n\u003cp class=\"\"\u003eTea picking in Uji takes place for three weeks each spring, with \u003cmeta charset=\"utf-8\"\u003e30 to 40 pickers working around the clock in shifts from 6 am to 6 pm daily.\u003c\/p\u003e\n\u003cp class=\"\"\u003eUji tea is grown using high-quality organic fertilisers, including rapeseed, sesame, and fish fertiliser. Pressed fertilisers are preferred over chemical-based fertilisers, with the fish fertiliser offering a pleasant scent upon delivery.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach tea ridge in the tea farm has its own unique aroma, distinct from matcha but recognisably \"tea.\" As the leaves open, a powdery fragrance fills the air, enhancing the tea-picking experience.\u003c\/p\u003e\n\u003cp class=\"\"\u003eIn Japan, the japanese camellia 'tsubaki' by which matcha is from comes in a variety of types. Known to be used in Japanese tea rooms, the camellia is a flower with an eternal beauty. All of our Keiko Uchida matcha is named after different camellia varieties.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note that all best before dates are in the Japanese format YYYY.MM.DD\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Keiko Uchida","offers":[{"title":"Default Title","offer_id":55219126829439,"sku":"SKU-55219126829439","price":102.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/files\/Gekko_33eebec8-a279-40b6-b25e-6b2687040dad.png?v=1756296949"},{"product_id":"keiko-uchida-kurenai-matcha","title":"Kyoto Single Origin Matcha \/ Samidori - Kurenai","description":"\u003cp class=\"\"\u003e\u003cspan\u003e\"Samidori\" is the one of the main types of the Uji variety and one of the most popular. This is the most cultivated variety of hand-harvested Tencha in Uji as it has a thick stem and high water content as well as a longer yield period to pick it. It is a variety that is popular for its taste and aroma. \u003cmeta charset=\"utf-8\"\u003eIts gentle umami flavour ”unique to the native Uji cultivar” and smooth \u003cmeta charset=\"utf-8\"\u003echaracter \u003cmeta charset=\"utf-8\"\u003emaking it an approachable and enjoyable choice for a broad range of people, from matcha newcomers to seasoned enthusiasts alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSingle Origin Single Estate Matcha refers to matcha made from tea leaves grown on a specific farm within a defined region, ensuring both farm and geographical consistency in flavour.\u003c\/p\u003e\n\u003cp class=\"\"\u003eTea picking in Uji takes place for three weeks each spring, with \u003cmeta charset=\"utf-8\"\u003e30 to 40 pickers working around the clock in shifts from 6 am to 6 pm daily.\u003c\/p\u003e\n\u003cp class=\"\"\u003eUji tea is grown using high-quality organic fertilisers, including rapeseed, sesame, and fish fertiliser. Pressed fertilisers are preferred over chemical-based fertilisers, with the fish fertiliser offering a pleasant scent upon delivery.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach tea ridge in the tea farm has its own unique aroma, distinct from matcha but recognisably \"tea.\" As the leaves open, a powdery fragrance fills the air, enhancing the tea-picking experience.\u003c\/p\u003e\n\u003cp class=\"\"\u003eIn Japan, the japanese camellia 'tsubaki' by which matcha is from comes in a variety of types. Known to be used in Japanese tea rooms, the camellia is a flower with an eternal beauty. All of our Keiko Uchida matcha is named after different camellia varieties.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note that all best before dates are in the Japanese format YYYY.MM.DD\u003c\/em\u003e\u003c\/p\u003e","brand":"Keiko Uchida","offers":[{"title":"Default Title","offer_id":55219143836031,"sku":"SKU-55219143836031","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/files\/Kurenai_7b53b7a8-747e-4748-b2f0-4d50e9573986.png?v=1756296950"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9549\/9543\/collections\/Matcha_Tasting_Workshop.jpg?v=1794245942","url":"https:\/\/keikouchida.com\/collections\/keiko-uchida-matcha-hojicha.oembed","provider":"Keiko Uchida","version":"1.0","type":"link"}